It is vital that Far-way have a good understanding of who our customer is and what they need. We utilize the most up-to-date website design techniques and help you develop your company's own corporate image on the Internet, Increase sales and develop your brand.
We deliver a complete website marketing service: understand what our customer need, from concept, through website design and programming, to launch of a fully optimized website. Identifying your market and understand the competitive landscape, Far-way is most concerned with website design which supports:

Architecture for the search marketing,
A look and feel which supports your current brand,
A user experience which promotes call to action and direct response,
Content management - the ability to add, change and manage the website content easily and quickly
The ability to track and measure the effectiveness
Fay-way develops a sitemap or website flowchart which support internet marketing objectives, including driving quality traffic to your website and increase your sales
Fay-way will help you develop the information to answer these questions:

Understand what our customer think and need.

1. What are the market segments or industries? Do they fit the mold of the plan of internet marketing
2. What is the competitive landscape? Having a good understanding of who your competitors are is important. We need to sit in the chair of consumers and not only see who has a dominate position on the internet, but examine your value proposition against those competitors.
3. What are all of the traditional media and means which you use to sell and market today? It is important that your internet marketing supports and is consistent with your current marketing methods. But, in addition, there are a lot of uncovered opportunities and efficiencies available here:

(1) Identifying all of the associations, organizations and public out-reach in which you are involved.
(2) Identifying places and methods which are used for advertising: online publications, magazines, trade journals, user groups and forums.
(3)What brochures, literature, catalogs are being used currently?
(4)Do you have sales people, and how do they find leads? How do they manage leads, and how do they manage the selling process?
(5)Do you maintain an active customer database?

Website Development
Far-way provides website design and development to support our customer's internet marketing. What this means to you, our customers, is that Far-way provides website designs and website development to generate leads, generate direct response and/or sell online using e-commerce websites. We believe that just designing a pretty website is not the answer to developing results. We believe that you must plan before you build, including the Intranet and the extensibility of the website.

Website Technical Solution
Decide the software and hardware environment according to the website function.

1. Use self-built server, or hire a virtual host.
2. Select the operating system, using Unix, Linux, or Window2000/NT. Analyze the costs, function, development, stability and security and so on.
3. Use a systemic e-commerce solution provided by other companies such HP, IBM, or develop your own one?
4. Website security measures, such as anti-hacking, anti-virus program.
5. Related program development, such as the web application. Net, JSP, CGI, database programs

Content management
1, the website content and functional structure management:
Manage the website content according to purpose and function of the site. generally business website should include: company profile, product introduction, service content and policy, pricing information, contact information, online ordering and other basic content; E-commerce website provides signup procure for members, detailed information on products and services, search query, order confirmation, payment, personal information security, and help, etc..
2 The inter-linkage between each website contents
3 The management and help center for website administration

Website Interface Design
1. A look and feel which supports your current brand and meet the Corporate Identify requirement. Webpage color, the application of pictures, layout should be consistent with whole website
2 The adoption of new technologies should base on the geographical distribution, age, network speed, reading habits of the target visitors
3. Plan of revising the layout of webpage. Have a Large-scale revision on the webpage for every half a year or one year

Website Maintenance
Keeping your website up-to-date: Content editing can be accomplished with updated information
Maintaining & managing your site: Using newest technologies, we can monitor your site and make changes that improve your site performance for faster download and improved content spread.
Re-structure your site contents: Server side programming used for form processing, database management, search and display functions, shopping carts etc require regular update to implement fixes for security holes discovered from time to time.
Carry out rules for website maintenance service, make the service systematized and standardized

Website Usability Testing
It is important to have the Usability Testing before the release to ensure normal browsing and use. Mainly test including:
1. Server stability and security testing.
2. Procedure and database testing.
3. Web compatibility testing, such as the browser, displays.
4. Other testing if needed

Website Promotional Program

1. The public release after the usability testing, run advertising campaigns
2, Submit the site to the search engine

Website Development Schedule

List the detailed schedule time for each development task and the person who is responsible for the task

Website Maintenance Service Project
Work out different website maintenance service project for different website requirement.

After-sale Service Policy

Terms of Payment